Habitat
Category
Creative Direction, Copywriting, Art Direction - Schmitt & Schmite
Date
juin 12, 2019
Client
HABITAT
About
TERENCE CONRAN FOUNDED THE FAMOUS BRAND HABITAT IN 1964.
ACCORDING TO HIM, « THE USEFUL CAN BE BEAUTIFUL, AND THE BEAUTIFUL ACCESSIBLE. »
PLAYING WITH THE FURNITURE’S REAL NAMES, WE INVENTED A NEW SYNTAX AND VISUAL LANGUAGE TO SHOWCASE THE COLLECTIONS WITH HUMOUR. WE CREATED MORE THAN 220 TITLES THAT PLAY WITH THE IDEA OF ANTHROPOMORPHISM FOR OUTDOOR, PRINT ADS AND SOCIAL MEDIA TO HIGHLIGHT THE NEW BASELINE « DESIGN IS OUR FRIEND ».
FOR EXAMPLE, THE VASE CALLED LUKE, HAS GONE TO THE DARK SIDE.
THE DISH HELOISE, HAS A BOWL CUT BUT IT SUITS HER.
THE CUP KIM, BELIEVES IN SAUCERS.
GOLD AWARD AT THE GRAND PRIX STRATEGIES DU DESIGN 2018
CASE STUDY HABITAT
COMMERCIAL WITH TEDDY RINER
COMMERCIAL
COMMERCIAL
