Category

Creative Direction - Schmitt & Schmite

Date

octobre 7, 2015

Client

BNP PARIBAS FRANCE

About

TO CREATE AFFINITY BETWEEN THE BANK INSTITUTION AND THE YOUNG AUDIENCE, THIS 360° CAMPAIGN INVITED THEM TO « TURN THEIR HOLIDAY MOVIE INTO A BIG FILM » AND TO SHARE IT ON SOCIAL NETWORKS. THE TONE WAS HUMOROUS, WITH PLAYS ON WORDS ABOUT FAMOUS MOVIES TITLES.
IT EVENTUALLY PROMOTED A DIGITAL CINEMA QUIZ.