Category

Copywriting, Art Direction - Schmitt & Schmite

Date

octobre 7, 2015

Client

BNP PARIBAS INTERNATIONAL

About

WHEN WE WERE ASKED TO IMAGINE A BRAND NEW PLATFORM OF COMMUNICATION FOR BNP PARIBAS WORLDWIDE, WE CAME UP WITH THIS SIMPLE IDEA OF A CHANGING WORLD. THE CONCEPT WAS TESTED WITH DOZENS OF SPECIFIC ADS IN SEVERAL COUNTRIES. EXTRACTS.