BNP PARIBAS – A CHANGING WORLD
Category
Copywriting, Art Direction - Schmitt & Schmite
Date
octobre 7, 2015
Client
BNP PARIBAS INTERNATIONAL
About
WHEN WE WERE ASKED TO IMAGINE A BRAND NEW PLATFORM OF COMMUNICATION FOR BNP PARIBAS WORLDWIDE, WE CAME UP WITH THIS SIMPLE IDEA OF A CHANGING WORLD. THE CONCEPT WAS TESTED WITH DOZENS OF SPECIFIC ADS IN SEVERAL COUNTRIES. EXTRACTS.